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Fri, Nov 24, 2017 | Last Updated 2:43 pm IST

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Preethi Kitchen Appliances Unveils Iconic-A New Revolutionary Wet Grinder

Preethi Kitchen Appliances Unveils Iconic-A New Revolutionary Wet Grinder
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Encompassing a number of revolutionary technologies, Iconic is all set to raise the bar in the kitchen appliances industry. At the heart of Iconic  lies its patented bi-directional grinding technology whichsaves 25% of grinding time and retains 20% more nutrients compared to regular methods of grinding. Complemented by the advanced ventilation technology that keeps the batter cool, Iconic will retain the authentic taste of dosas and idlis. Additionally, Iconic integrates pyramid vipers that enable uniform grinding of the batter thereby reducing batter wastage. This is the first grinder with two drums of different capacities that can be interchanged according to different consumer needs.With such innovations, the Iconic Wet Grinder will definitely delight the discerning consumer.

 Preethi Kitchen Appliances Unveils Iconic-A New Revolutionary Wet Grinder

Speaking about the brand, Swethasagar G., Head of Marketing, Preethi Kitchen Appliances, said, “Preethi’s products have always addressed the needs of the modern evolving consumer. We rely on three pillars of growth-Quality, Innovation and After Sales Service, which have been the reason for Preethi to sustain leadership among consumers for decades. We believe that our job is not only to provide high quality products to our consumers but to provide an experience of owning a Preethi product."

 

To further highlight Preethi’s focus on consumers, she pointed out, “Iconic is a result of continuous consumer engagement. Through interactions we realised that consumers crave that long-lost authentic taste which was a result of traditional method of grinding the batter in both directions. This insight coupled with the growing concerns about health, gave birth to the Iconic’s crux technology. In fact, I think this is the first time that a brand has quantified the nutritional value for an appliance.Iconic is therefore, a fine blend of tradition and technology. So we say EDHULA PAZHASUDHAN PUDHUSU”  

 

Talking about the importance of their home market, Tamil Nadu, she said, “With estimated sales of almost a million in the mixer-grinder category, Tamil Nadu is the second largest mixer-grinder market in India. 40 years of love and support from consumers, has ensured that Preethi has been the #1 mixer-grinder brand in Tamil Nadu, making it an extremely crucial market for us. Hence, we decided to launch Iconic in Tamil Nadu first. We have received tremendous response from our consumers at home, and hope to replicate the same in the rest of our markets.

 

Adding to the festive fervour, Preethi also announced the launch of its Diwali Sparkling Offers-a bouquet of offers on Gas Stoves and Mixer-Grinders!

 

Talking aboutthe special offers, Ms. Swethasagar G said, “We are delighted to give you more reasons to own a Preethi product through our Diwali special offers. We strongly believe that our consumers will welcome these offers with open arms.”

 

About the new table top grinder range from Preethi:

 

Offers :

  • Buy Preethi Zodiac Mixer Grinder and take home Trendy Plus Induction Cooktop worth Rs 3,659

  • Preethi Steel Supreme Mixer Grinder: Special Discountupto Rs.2,200

  • Preethi Blue Leaf Platinum Mixer Grinder: Special Discountupto Rs.2,100

  • Preethi Expert Mixer Grinder:Special Discountupto Rs 1,999

  • Preethi GalaxyMixer-Grinder: Special Discountupto Rs.1,650

  • Buy Preethi Excel Plus Induction Cooktop and take home Non-Stick Tawa  worth Rs 800

  • Preethi Ember 3 Burner Stainless Steel Gas Stove:Special Discountupto Rs.1,650

  • Preethi Jumbo 4 Burner Glass Top Gas Stove : Special Discountupto Rs.3,450

 

 

 

 

 

 

 

 

 

About Preethi Kitchen Appliances Pvt. Ltd.

Preethi is India's largest Mixer Grinder brand and a leading Kitchen Appliances company present in over 15 Million homes in India and abroad. Its wide range of kitchen appliances include Mixer Grinder, Gas Stove, Auto Cooker/Warmer, Table Top Grinder, Induction Cooktop, Coffee Maker, Electric Pressure Cooker, Electric Kettle, Chopper, Hand Blender, Health Juicer and Electric Iron amongst others. Founded in 1978, Preethi has been known for its three pillars of growth which are also its core competencies-innovation, quality and service. Preethi has been a pioneer in the industry with innovations like 750W powerful motor, first of a kind silent motor, removable drip tray and extendable legs for gas stoves etc. The emphasis on quality is proved by the 215 quality tests that are performed on mixer grinders. Preethi has three state-of-the-art manufacturing facilities in Himachal Pradesh and Tamil Nadu along with an R&D facility to ensure consumers get innovative and technically advanced products. Furthermore, the importance placed on service is quite evident in the brand promise of life long free service. Preethi has 96 dedicated service centres to cater to customer queries. The “CII Award for Customer Engagement” is a proof of the importance of customers for Preethi. In fact, for every one sales-person, it has two service technicians. Preethi was also honored with the prestigious "Make in India" Excellence Award. It was the only brand to receive the award in Kitchen appliances category. Additionally, a Brand Attractiveness survey conducted by TRA Research Pvt. Ltd. adjudged as the “Most Attractive Brand” in the kitchen appliances category. 



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